Jack Myer: Self Proclaimed "Radio Expert"
"Radio should borrow Wal-mart's playbook and cut prices." Jack Myers in 2003.
Oh really? I received this fax from the owner of the radio station where I work. The owner faxed us a copy of an article from "Inside Radio", an industry publication for radio stations. In this article dated Tuesday November 25 2008, Myers says that radio should borrow Wal-Mart's playbook and cut prices. Myers also told radio to direct its attention to listeners, not Wall Street. Oh Really? Myers also says that radio must become the "Walmart of the media industry'; it needs to be the place for advertisers to turn for cheap trusted reliable advertising! Myers also says that radio must cut back on research and overhead, while investing in local talent and new technologies like HD Radio.
Well Jacko, what happens when you cut prices? Huh? Well, what happens?
Here's what happens: YOU CUT VALUE, SALARIES, COMPENSATION, JOBS, MARKETING, ADVERTISING, AND CAPITAL EXPENDITURES!
JACKO, you're cheating everyone who works in radio of their hard earned pay, when you tell the industry to have cheap advertising. You cheapen everything by telling the industry, and you send the message that you are really not worth the money spent to promote the advertiser's business.
Also, when you tell the industry to cut back on research and overhead, you're telling the people that the employees of radio stations are only worthy of being slaves, and that stupidity is the way to go. By not doing research, you're telling the radio industry to be stupid and die!
Jackie -boy, are you aware that a number of radio station companies have followed your half cocked advice, and are now in serious financial trouble? There is a religious radio company that is in danger of losing control, poised to having to sell its assets in stations, and there will be many employees in danger of losing their jobs! There are many commercial radio companies hurting for cash, and they're dumb enough to follow your advice, and bleed cash!
Low prices mean these things Jackaxx:
Less money to maintain the facilities of the radio station; Less money to invest in upgrades for the station to be competitive and state of the art; Less money to pay the salaries of the best qualified loyal employees; Less money to motivate employees to do the best job possible!
When you cut back on value, you chop away at the future! Wake up JACKIE-BOY!
"Radio should borrow Wal-mart's playbook and cut prices." Jack Myers in 2003.
Oh really? I received this fax from the owner of the radio station where I work. The owner faxed us a copy of an article from "Inside Radio", an industry publication for radio stations. In this article dated Tuesday November 25 2008, Myers says that radio should borrow Wal-Mart's playbook and cut prices. Myers also told radio to direct its attention to listeners, not Wall Street. Oh Really? Myers also says that radio must become the "Walmart of the media industry'; it needs to be the place for advertisers to turn for cheap trusted reliable advertising! Myers also says that radio must cut back on research and overhead, while investing in local talent and new technologies like HD Radio.
Well Jacko, what happens when you cut prices? Huh? Well, what happens?
Here's what happens: YOU CUT VALUE, SALARIES, COMPENSATION, JOBS, MARKETING, ADVERTISING, AND CAPITAL EXPENDITURES!
JACKO, you're cheating everyone who works in radio of their hard earned pay, when you tell the industry to have cheap advertising. You cheapen everything by telling the industry, and you send the message that you are really not worth the money spent to promote the advertiser's business.
Also, when you tell the industry to cut back on research and overhead, you're telling the people that the employees of radio stations are only worthy of being slaves, and that stupidity is the way to go. By not doing research, you're telling the radio industry to be stupid and die!
Jackie -boy, are you aware that a number of radio station companies have followed your half cocked advice, and are now in serious financial trouble? There is a religious radio company that is in danger of losing control, poised to having to sell its assets in stations, and there will be many employees in danger of losing their jobs! There are many commercial radio companies hurting for cash, and they're dumb enough to follow your advice, and bleed cash!
Low prices mean these things Jackaxx:
Less money to maintain the facilities of the radio station; Less money to invest in upgrades for the station to be competitive and state of the art; Less money to pay the salaries of the best qualified loyal employees; Less money to motivate employees to do the best job possible!
When you cut back on value, you chop away at the future! Wake up JACKIE-BOY!
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